{"product_id":"t-shirt-got-soy","title":"Got Soy?","description":"\u003ch5 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEn 1993, l’industrie laitière californienne lançait sa campagne « Got Milk? », un slogan en forme de question qui faisait de l’absence de lait un problème du quotidien. Trois décennies plus tard, la réponse n’a plus rien d’évident.\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"p2\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGot Soy? reprend cette formule familière et la fait changer de camp en un seul mot. Le lait de soja prend le devant de l’affiche, emblème parmi d’autres des alternatives végétales.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePlus qu’une célébration du soja, le message se livre à un exercice de contre-publicité. Il détourne un slogan conçu pour ancrer une habitude de consommation et le transforme en invitation à la remettre en question.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCar ce que des décennies de communication ont présenté comme naturel, indispensable et immuable peut aussi être remplacé.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUn T-shirt vegan pop et malicieux, pour retourner les codes de l’industrie laitière et faire de l’alternative végétale une nouvelle évidence.\u003c\/span\u003e\u003cspan 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